Phoebe joined Norwich-based magazine publishing house, Outlook Publishing, in 2021 as a Junior Editor for trade publication Outlook Travel magazine. She quickly began to get involved with the company’s full-suite of publications, including four other B2B titles with global distribution.

For her work on Outlook Travel, Phoebe was nominated as runner up for Trade Writer of the Year at the 2022 UK Travel Media Awards.

She continued to progress within the company from Editor, to eventually becoming Editorial Director, overseeing a team of six other editors, and the regular publication of as many magazines. Throughout, she worked closely with iconic global brands including Krispy Kreme, Coca Cola, and AutoEurope, to create compelling advertising content and engaging business profiles.

As Editorial Director, Phoebe played an integral role in championing Outlook Publishing’s transition to a solely digital platform and evolving its content strategy to suit that of a multi-channel brand. Within the magazines themselves, Phoebe sought to diversify content by promoting her two core principles of sustainability and amplifying marginalised voices in business.