Between 2023 and 2024, Phoebe was the editor of Cambridge Edition magazine - a free glossy local lifestyle publication that distributes 35,000 copies each month around the city’s highest footfall spots.

During this time, she pioneered a redesign of the entire magazine while also adapting its content strategy as a multi-platform brand. This followed a stripped back, more minimalist approach to design to bring a fresh, up to date aesthetic that better reflected the brand’s positioning as a premium product.

In addition, she also introduced new features and contributors in line with audience feedback, while reconfiguring the magazine’s distribution strategy.